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L.A.’s New Icon Academy Museum of Motion Pictures Arts and Sciences

Los Angeles has a new icon: the spherical Geffen Theater, a state-of-the-art place for film projections designed by Pritzker Prize-winning architect Renzo Piano. It is part of the Academy Museum of Motion Pictures Arts and Sciences, inaugurated last September.

 

The City of Angels is not short of icons, but few have visual clarity. The most explicit are the Theme Building at LAX, the Hollywood Sign, the Watts Towers, and the Disney Hall. To these, the Geffen Theater marks a significant addition. It becomes even more important because it is linked to the adaptive reuse of the May Company Building of 1939, now renamed the Saban Building.

 

The Geffen Theater, a concrete-and-glass sphere -150 feet in diameter – on the north side of the museum, seems to be suspended in space like a spaceship from another planet that just landed. It was first called “Death Star,” like the space station and galactic superweapon featured in Star Wars. Piano detests that label! He suggests “Dirigible,” “Zeppelin,” “Spaceship,’ “Flying Vessel,” “Soap Bubble.” I would call it “The Geffen Sphere.” Geffen means grapevine in Hebrew. The theater’s shape relates to the spherical grapes that produce the human finest drink, wine.

 

Context

Museum’s context: building, art

The museum is amid eclectic surroundings. The neighboring Pavilion of Japanese Art, designed by Bruce Goff and realized by Bart Prince, is the jewel of the lot. But there are others. The functional yet not exiting Resnik Pavilion, also designed by Piano; Michel Heizer’s “Levitated Mass,” intended to be a “large-scale” 340-ton granite megalith that in reality will remain minuscule in relation to the surroundings; across the Saban Building, the exhibitionist Petersen Automotive Museum red box structure wrapped in a series of convulsing steel ribbons; the now-under-construction $750-million LACMA Museum expansion, designed by another Pritzker Prize-winning architect, Peter Zumthor; and further away, the La Brea Tar Pits Park and Museum define a prehistoric area in total contrast to the Geffen Sphere’s modernity.

 

Some Details

 

The new 300,000 square-foot new museum includes 250,000 square-foot exhibition areas, the 288-seat Ted Mann Theater, the 1,000-seat David Geffen Theater, and the cascading glass-covered Dolby Family Terrace, where guests have stunning views of the LA skyline and the Hollywood Hills. Additional uses include the Shirley Temple Education Studio, the Debbie Reynolds Conservation Studio, the Fanny’s restaurant and café, and the Academy Museum Store.

 

The museum Director and President, Bill Kramer, was pivotal in the puzzle of coordinating the design team. It included Renzo Piano Building Workshop, executive architect Gensler, preservation architect John Fidler, structural engineers Buro Happold, general contractor MATT, and the exhibition’s designer, Kulapat Yantrasast, from Thailand, founder of the LA-based firm wHY. Yantrasast worked closely with Academy representatives and more than a dozen curators. They wrangled the Academy’s extensive array of film artifacts and memorabilia into immersive experiences rich with diverse narratives.

 Piano stripped the former May Co. department store to its bones. Then he created an atrium that contains the escalators and the elevators. A glass curtain wall entirely replaced the north façade of the Saban Building. The two parts of the building are connected by filigree steel-glass bridges. The bridges consist of glass roofs and parapet glazing. The museum’s massive, 690-panel theater is supported by four columns with seismic isolators and can move freely up to in an earthquake. The Geffen Sphere is covered by a steel-glass dome that has been manufactured and installed by the German firm Gartner.

 

“The idea of the sphere,” says RPBW project architect Jonathan Jones, “was to create an otherworldly object that transports you, as movies do.” With most of its form hovering above a pedestrian plaza, the sphere was envisioned, explains RPBW partner Luigi Priano, “almost like a spaceship—levitating above the ground, as if ready to take off as soon as the movie starts.”

 

Unlike many famous architects, past and present, Renzo Piano is not a mannerist of his style. He confronts projects open-mindedly, relating to the surroundings in many different ways. In the building that made him famous, the Pompidou Center, Piano and his British partner, Richard Rogers, approached the Parisian project through total contrast. On the other extreme, at The Fondation Jerôme Seydoux-Pathé, he developed the building inconspicuously, behind an entrance made by young August Rodin. In my film As We Saw It- Paris Builds, you may appreciate the contrast between this poetic project and Paris’ new huge Palais de Justice.

 

Beyond becoming a new icon in Los Angeles, the Geffen Sphere is a new landmark of architecture from now on.

Fairfax Mishmash Disjointed Places, Events and Architecture

Mishmash: a confused mixture of things.

Merriam-Webster Dictionary

Fairfax Avenue is an excellent example of an urban mishmash of disjointed places, events, and buildings. The documentary visually shows many of the incongruities and contradictions that characterize our time.

The contrast between the long line of colorful young people hoping to find a deal at the funky Dolls Kill store, and the background of a historically Jewish neighborhood since the mid-1900s, couldn’t be stronger.

Zigzagging along a three-mile stretch of Fairfax Avenue, my scanning included:

  • The now-defunct Silent Movie Theatre, aka Cinefamily, Fairfax Cinema, Brain Dead Studios.
  • The Directors Guild of America, at Sunset Blvd., and Fairfax.
  • The Writers Guild of America West, at Fairfax and Beverly.
  • The Raoul Wallenberg Memorial.
  • CBS Television City.
  • Samy’s Camera.
  • The Original Farmers Market and The Grove.
  • Little Ethiopia.
  • The Petersen Automotive Museum.
  • The Academy Museum of Motion Pictures.
  • The Los Angeles County Museum of Art, LACMA.
  • Some examples of street art.

Around the intersection of Fairfax Avenue and Wilshire Boulevard, we encounter three architectural works that resemble a conference of monologues in different languages without translations.

 

The Petersen Automotive Museum is an adaptive reuse of a building designed by Welton Becket in 1962. In 2015, the architectural firm Kohn Pederson Fox wrapped it with stainless steel ribbons in the act of large-scale exhibitionism.

Pritzker Price-awarded Renzo Piano’s design of the Academy Museum of Motion Pictures, soon to be inaugurated, is more subtle. While maintaining the facade of the original May Company building, it reshaped its six floors from within. Inside there will be immersive permanent and temporary exhibition galleries, an education studio, two state-of-the-art theaters, and public special event spaces. The sphere-shaped theater in concrete and steel will float above the ground floor level.

The original LACMA buildings were designed by William Pereira in 1965 and by Holzman Pfeiffer Hardy in 1986. Neither were gems of architecture. However, the decision to demolish them and substitute square footage with a new one designed by the Pritzker Price-awarded Peter Zumthor is an act of brutality and lack of imagination. The Amoeba-shaped plan, which reminds Oscar Niemeyer’s own house built in 1951, is far less organic when reviewing its poor use of space, at a tag of $750 million.

Is intellectual hubris better than political hubris? Time will tell.

Renzo Piano and Kerry Brougher at theThe Samuel Goldwyn Theater

Architecture + Cinema + Hollywood Work-in-Progress: The Academy Museum of Motion pictures in Context

Rendering of Academy Museum. Courtesy of Renzo Piano Building Workshop

The work-in-progress of the Academy Museum in Los Angeles, designed by architect Renzo Piano, is scheduled for opening in 2019. In “Architecture + Cinema + Hollywood”, the three are connected through images of the museum’s construction at the present time, historic and contemporary examples of architecture, mementos from classic movies, metaphors of Hollywood, and segments from my previous films.

We live immersed in architectural spaces throughout our lives. Filmmaking tells us stories through space, light, motion and human scale. The Acadamy Museum of Motion Pictures offers an opportunity to make tangible the connection between the two sisters’ arts.

 Both crafts have many things in common. They both are realized with the help of a team guided by a creator. On both disciplines, a spatial sequence is critical. In architecture, we perceive space as we move. In cinema, the spatial movement comes to us linearly, as may have been defined through editing.
Both disciplines interact with the other arts. Both must control sound, operate at different scales and deal with significant costs for their realization. Both create stages, one for everyday life, the other as a background for a story.
Architecture’s fundamental difference lays in its materiality. It deals with the law of gravity and with the nature of materials: strength, weight, texture, color, shape, durability. Yet the thinking process of architectural design and filmmaking is the same: we first dream, then we program/script, then we design/shoot, then we build/edit and finally we occupy/distribute. Criticism follows!

Architect Renzo Piano

Prof. Bruno Zevi

What does the museum’s “program/script” tell us? There are two main components: exhibitions and movie screenings. The exhibitions will be housed within the 1939 May Co. building, at the corner of Fairfax Avenue and Wilshire Boulevard. The main screenings will be presented in the new 1,000-seat state of the art theater.
To emphasize the contrast between the existing building and the theater, Piano chose to formalize the later with a sort of molded sphere “suspended in space,” mostly cantilevered, standing on mayor pillars. This approach reminds me both Michelangelo’s structural support of Saint Peter’s dome and John Johansen’s Mummers Theater in Oklahoma City, more than Bucky Fuller’s dome.
The overall context couldn’t be more eclectic. Within the LACMA campus, old and new “connect” only by adjacency. Michael Heizer’s “Levitated Mass” , reminding us that we are still standing on the Earth, is in total contrast with everything else. The Petersen Automotive Museum, at the opposite corner of the intersection, wraps around with metal ribbons a Bernard Tschumi-like red box, bringing to the scene a sort of caricature of adaptive-reuse. In a way, the whole area represents ultimate Los Angeles’ exiting disjunctions.

Using filmmaking techniques to communicate architecture, short of providing the physical experience of moving through space, can bring to the viewer much more than a succession of single frames. It can create associations with other places or stories, it allows for multiple perceptions in seconds, it can use drawings, photography, and art to illustrate a point. The film at the top of this blog tries to express that.