architects to convey their space concept and future vision
institutions to convey their social and environmental goals
artists to convey space-related artworks and performances
educators to convey the meaning and value of design
To convey the message of an architect’s vision, concept, intent, story, and possibilities.
To improve the visual environment by raising the public’s awareness about the value of architecture.
Because Rick Meghiddo’s experience as an architect allows him to see differently, and relate images to context.
The filmmaking process is divided into three phases: pre-production, production, and post-production.
Pre-production starts with the client’s objective. What is the goal? Who is the audience? What is the message? How much time will it take? How much will it cost? Is it workable? The project may demand the casting of a team. It may demand research of archival material. What equipment is it needed? Does it imply rental? At what cost?
A story needs to be created, empathic with the target audience. That is when, based on a full deep analysis, ArchDocu offers an imaginative solution reflecting a thorough understanding of the target audience. ArchiDocu works with the client every step of the way to achieve this goal.
Depending on the scope of the assignment, on-site shooting may need preparation for insurance, permits, traveling, lodging, interviews, a sound expert and a lighting operator.
Production is the actual on-site time. Although preparation is critical, the production also demands a degree of flexibility. Weather, time of the day in the season and orientation of an environment do influence production.
Post-production edits film footage, supporting photographs, graphic material, plans, and drawings. Also needed are site sounds, voice-over, music, special effects, titles and subtitles. Is the music original (by an exclusive composer) or copyrighted? Between the rough-cut and the final-cut process there will be evaluating communication. Once the project is completed, a safe copy will be stored and a copy will be delivered to the client in a format appropriate for distribution.
“How much does a house or a building cost?” Every architect knows that the answer to this question depends on the scope of the project. The cost of a promotional film can range from low budget to high budget, depending on the cost of production.
The scope of the assignment will be discussed at the first meeting. After the scope is decided, a proposal and workable time schedule will need to be executed by the parties.