About ArchiDocu

MISSION

To convey the message of an architect’s vision, concept, intent, story and possibilities.

VISION

To improve the visual environment by raising the public’s awareness about the value of architecture.

WHY ARCHIDOCU?

There are many excellent architecture photographers producing great shots, but… are these enough to render space, creative thinking design process and context? ArchiDocu can do that!

PROCESS

The filmmaking process is divided into three phases: pre-production, production and post-production.

PRODUCTION

Pre-production starts with the client’s objective.  An idea has to be agreed upon. It is similar to the concept-program-design-build process in architecture. What is the goal? Who is the audience? What is the message? What does it need to deliver? What is the client’s branding? How much time will it take? How much will it cost? Is it workable? Will it have to include the outline of a voice-over or will it demand a full script? The project can be of any size format. It may demand the casting of a team. It may demand research of archival material. What equipment is it needed? Does it imply rental? At what cost?

A story needs to be created, empathic with the target audience. That is when, based on a full deep analysis, ArchDocu offers an imaginative solution reflecting a thorough understanding of the target audience. ArchiDocu works with the client every step of the way to achieve this goal.

Depending on the scope of the assignment, on-site shooting may need preparation for insurance, permits, traveling, lodging, interviews, a sound expert and a lighting operator.

Production is the actual on-site time. Although preparation is critical,  production also demands a degree of flexibility. Weather, time of the day in the season and orientation of an environment do influence production.

Post-production  composes film actual shots, supporting photographs, graphic material, plans and drawings.  Also needed are site sounds, voice-over, music, special effects, titles and subtitles. Is the music original (by an exclusive composer) or copyrighted? Between rough-cut and final-cut process there will be evaluating communication. Once the project is completed, a safe copy will be stored and a copy will be delivered to the client in a format appropriate for distribution.

COST

“How much does a house or a building cost?” Every architect knows that the answer to this question depends on the scope of the project. The cost of a promotional film can range from low budget to high budget, depending on the cost of production. The entire process can take a week or 3-4 weeks, depending on the scope.

The scope of the assignment will be discussed at the first meeting.  After the scope is decided, a proposal and workable time schedule will need to be executed by the parties.

WE ENGAGE WITH OUR CLIENTS TO TRULY UNDERSTAND THEIR BUSINESS