Principles: Time. Copyright Rick Meghiddo. All Rights Reserved.

Architecture in a Nutshell The Times, Principles and Process of Architecture

We live within architectural spaces throughout our lives, 24/7. From the moment we open our eyes until we close them, the spaces we live in affect our lives and contribute to shaping who we are. They impact us physically, psychologically and monetarily. They contribute to our happiness or unhappiness.

While we can choose to eat healthily or to eat junk food, choose to listen to music we like, go to a museum or read a book, the spaces we live in – dwelling, work, streets – feed our subconscious at all times. Why is it that few people, besides professionals, “can see” architecture? The following video is a nine-minute jumpstart to better understand architecture.

There may be as many definitions of “What is Architecture?” as they are architects. The Merriam-Webster dictionary defines it as “the art or practice of designing and building structures and especially habitable ones.” Are the millions of dwellings around the world “architecture?”

The problem is not a semantic one. The point of “Architecture in a Nutshell” and of www.architectureawareness.com is to help more people to see. In a world where at least half of its population lacks essentials such as decent housing, schools, hospitals, open public spaces and institutions, architecture awareness can be a matter of survival. Even if all the world’s architects would be working 60–hour weeks, even if we would be using the best available technology at 100% efficiency, there’s no way we will be able to catch up in fixing the existing urban chaos while absorbing a population growth of about 80 million people per year. By or around 2050 we will be ten billion.  And then?

It is a key issue today not just to inform people, but to change mindsets, so that many may learn how to help themselves and to contribute to the building of better environments. By combining architecture awareness with filmmaking knowledge, it is possible to help not only the consumers of architecture but also its generators – architects, institutions, government, educators – who are instrumental in the world’s betterment.

Tel Baruch Beach - 6:30 AM. Copyright Rick Meghiddo. All Rights Reserved.

'>Normality “Lo-Normali” Snapshots of Tel Aviv and Jerusalem defies misconceptions about Israel's reality.

Normality “Lo-Normali” (ambiguous Hebrew slang for ‘abnormal, crazy, exceptional, wonderful, insane, magnificent) synthesizes itwo previously published documentaries, “The City that Never Sleeps” and “Jerusalem Journal.” Although the editing is different, the message remains the same. It presents contrasts between Tel Aviv and Jerusalem and within each of the two cities as a showcase intended to defeat misconceptions about Israel’s reality.

Normality usually does not produce headlines.  Stories related to terrorism, war and political scandals on the negative side, and innovations in science and technology on the positive does. During the five months that I spent in Israel in 2016, a focused my attention on capturing images of everyday life: riding a bus, walking by the beach, witnessing some of Israel’s unique events, such as having the entire population standing still for two minutes at the sound of the sirens during Memorial and Holocaust remembrance days, and the Pride Parade and White Night in Tel Aviv.

Although the two largest cities represent only a part of Israel’s reality, the contrast between the two make more legible the country’s complexity, usually oversimplified with reports on conflicts – right versus left, religious versus secular, sacred versus profane, Palestinians versus Israelis.

Israel is a unique country in a unique situation. That is why its normality is simply “Lo-Normali.”